Feb 09
25
I know this has been written about many, many times before, but people simply still do not get it.
Network marketing really only has two important words.
Some believe it is “residual income.” Some believe the words are “I can.” These are all great words, but in reality, to be successful there are only two words that really matter.
The words simply are: Work, and Marketing.
Work
This is the #1 thing that kills so many people. If you are successful in network marketing, you know that success did not come by dumb luck or magic. You worked hard to get there. Yet so many people simply do not want to do the work that it takes to reach success.
Some get discouraged by the word “no.”
Some get burned out.
And some simply are lazy. Just being candid here, but there are many, many people that are not willing to make the sacrifice to get there.
My mentor used to joke with people that asked him if this took a lot of “work.” His standard response was, “No, once a month we’ll back the money truck up to your door and drop off a load.” The absurdity of the illustration helped people understand the absurdity of success without work.
But for the “work” to, well, work, you really need and adjective: Consistent work. You cannot work two days one week, one day the next, a week or two out the year, or some off-the-wall schedule and expect success to happen. It just does not work this way. And I never understood that more until I challenged myself to 90 days of consistent action with Internet marketing, working the business, and making things happen.
As I push myself to do more, I’m seeing more signs of small success occuring. Pushing becomes less of a chore and more of an exciting thing to do!
But these signs did not come in the first day, the first week, or the first month. I’m now in month two and just now seeing it…but consistent work has put me there.
Marketing
This is where the rubber meets the road.
Everyone has their own way of marketing. Some swear by the warm market and “belly to belly” techniques. Guess what…that’s still marketing.
Others believe in purchasing leads and cold calling. Still marketing.
Many are turning to Internet marketing. And, as the name implies, it is marketing.
But where many fail in their work is simply not know how they best handle marketing. You see, marketing is the key to consistent work, no matter what form of marketing they choose. If you quit marketing, you’ve quit working. Work is not checking email and “getting ready” to do something. Marketing is the work you HAVE to do.
So what type of Marketing is best for you? Well, that is up to you to decide. There is a guy in my company that loves the belly to belly approach. He takes appointments, presents the opportunity in person, and has built a great organization doing just this.
My mentor has done the same with Internet marketing, although the guy is a genius even in the “belly to belly” marketing world.
It is all in the preference of what you are comfortable with.
And after you determine what you are comfortable with, grow as a marketer. Find ways to make your marketing better. Keep improving. As Art Williams said in his “Do It” speech, make sure your “butt is always burning” to do more and do it better.
And whatever you do, keep marketing, keep working. Only these two words will bring success.
