Some people blog for the sheer enjoyment of sharing what is going on in their lives. Others use it as a medium to pass on information to people who might need to know about something.

Personally, I think WordPress and blogging are best used as a mixture of business and pleasure.

I love writing on this blog, but I also realize the HUGE potential that blogging can have for marketing products, businesses, concepts, and ideas. In fact, I have spent quite a bit of time (my mentor would probably say too much time) learning how to optimize my blogs and market them correctly.

An example:

Many know that I have some decent involvement in the mortgage industry through a company called National Mortgage Associates. It is a company owned by my friend and mentor Terry Snyder. He started this concept a couple of years back and we have been working to continue it.

The concept of a mortgage training company would not be complete if we did not offer any training. One of the hottest mortgage products on the market currently is the FHA line of products. Terry turned me on to a FHA training program that had an affiliate program attached to it. After reading how to use WordPress to do some promotion of affiliate programs, I decided to put it to the test.

http://www.fhatrainingreview.com was born.

The site is nothing more than a keyword optimized WordPress blog. I’ve used many techniques I have learned to make the blog optimized for a niche market.

With the on-page SEO complete, I have been working on multiple off-page SEO techniques to drive backlinks up from pages with great Page Rank. I did all of this in the course of a three to four hours.

By the way, you may be wondering how I came about learning all of this, my resources, mentors, etc.

The most helpful resource I have is my Internet Marketing Home Study Course. A very good family friend and mentor of mine, Scott Miller, put this together as he was learning the multitude of ways to market his business online. It has been a HUGE help.

Another product that helped me in terms of affiliate marketing via WordPress is Niche Marketing On Crack. This was a recommended product from the Warrior Forum. It gave me some ideas about how to utilize more WordPress specific functionality and how to market for specific niche keywords. The keywords I chose for the FHA training product have very little competition.

So yes, blogging is slightly therapeutic, but it can be profitable at the same time. I’ll update the blog in the next few days once Google re-indexes the site and sees the updated content.