For the longest time I figured the baby-faced 17 year old crooner David Archuleta would win it all. After all, he is (in my honest but educated opinion) the most talented vocalist. He has a great future ahead of him but he lacks originality.

Enter David Cook.

I’ve always like David’s style. He’s a rocker with a good voice. What makes him stand out is his ability to take a song, put his touches on it, and make it sound like an original that could be a #1 hit all over again.

Take this week’s theme: Mariah Carey. She is one of my favorite all-time female vocalist but I’m not a HUGE fan of some of her songs. “Hero” was huge hit, as was “One Sweet Day” (combined with Boyz II Men…my all-time favorite song. Ever. Period). However, I never really cared for “Always Be My Baby” as a song. It was a little too, well, bubbly for my taste.

Again, enter David Cook.

David C. takes the song, adds his touch (whoever is helping him with arranging these is a genius…and if no one is helping him, David C. is a genius), and makes a song that I believe will be #1 again. It reminded me of Aerosmith and Bon Jovi in the late 1990′s: A great song, darker than the original (more “rock” than “pop”), and performed very well.

My take on it is this: While David A. is talented vocally and a hit with the “teeny bopper” girls, he lacks one thing that David C. has. Yes, both have great voices, a great stage presence, and great careers ahead of them. David A. lacks a certain flare and originality.

David C. (boy its confusing marking who’s who…even I get confused typing it) has the ability to take a song, here it through his ears, and make it a hit. The other David just sings really, really, REALLY well.

By the way, this is a great point in marketing. David A. has a great voice and a great following, but he has yet to really brand himself. David C. brands each performance with his own touch (other than great vocals). You hear in marketing of anything that you should always brand yourself and not just your products or company. This is a great example of just this.

David C. has managed to brand “David Cook” as a future star, regardless of how the voting turns out. Tonight’s performance is just one great example of that. His voice, his arrangements, his personality on stage, everything about him sets him apart from just a singer or just a guy with looks. He has set “David Cook” up for a successful run in the music business.