I use a lot of videos in my Internet Marketing. In fact, my mentor releases a lot of videos for us to use in our video marketing (although I really want to get back to making my own, just working on limited time right now).
But my revelation today about video marketing was less with a video specific for my business but more with a video posted months ago as just a family video.
Brookyn was fascinated by the Subway $5 foot long song…she sang it all the time. So I caught her singing it on video and uploaded it to YouTube.
Of course, since it was not a marketing video I did not pay any attention to it. So tonight when I went to upload a new video, imagine my surprise when I saw the video had over 300 views!
No keywords (really), no attention paid to what it was about, but garnered a lot of views.
I’m taking this as a lesson in getting additional video key words just right. I know why this got a lot of views…and taking this bit of knowledge I learned from this I plan to work on getting my other videos extra exposure.
Enjoy the video….It has been enjoyed by others over 300 times!
My first 10 or so attempts at video web marketing have been fairly brutal.
Its not that I consider myself a horrible person on camera or that I cannot handle putting together a video. What I do realize, however, is that my videos come across as too much of a pitch.
So I’m switching the strategy that I’m going to use. Provide information first, do little sales techniques, and focus on content and sincerity.
In fact, most of what I am going to try when recording myself is video blogging style videos. I plan on consulting with my mentor about it and see which works out best. His videos are attractive. They are done on a little more “professional” level (I’ve seen his equipment, he has me out-classed in this department).
Here is my first cut of it. I’m using my YouTube posting. For those who know anything about video marketing, you know that its about volume…not in the amount of videos you produce, but in the amount of videos that are out there on various sites. I mention this in the video: YouTube does not always return the highest ranking hits for a keyword.
A great tool for this is Traffic Geyser. Its costly, but easy to use and will get your video out across a LOT of websites in a short amount of time. From there, its up to Google/Yahoo/Live.com/etc to pick it up and your content to interest the viewer.
As I posted last week, I had decided to get back to some of my basics of Internet Marketing, going back to some things I was taught early on and start building results from there. I spent some time on the phone with my mentor going over what I was doing and getting some instructions on what I need to do differently.
Its great having a mentor that is willing to help, to point out what I needed to change, and give me a lot of ideas on how to make it better. And it has.
This is where it stands:
1. I took a website with little traffic, little backlinks, little anything (other than the basic page put up) and decided to see how much traffic I could drive to it. The website is http://www.123CallBrent.com. This website is geared to gather prospects for my business.
2. I began with some basic Articles.
3. I ramped up some video marketing.
4. Blogging and forum marketing increased.
So far, so good. The last week of June I nearly quintupled my traffic (remember, small amounts). So far, the whole 3 days in July, my unique visitors counter is almost at what it was for June.
I have a lot of videos and websites in the top 20 of Google for a particular term. I had, at one point this past week, 7 of the top 10 spots in Google for this keyword combination. I have had a lot of that replaced, but nothing that cannot be done again in short order.
What is really good is the amount of conversions I am getting. This list is growing everyday with people wanting to know more about the company, my Internet Marketing, the company product, and what all we are doing. Its fairly exciting seeing all of this take place.
What is great about video marketing is that you don’t have to be great to do videos. I’ll admit, I sound like a hick on video (probably sound like this in person too, but you never notice how you sound).
But anything works for a video. For instance, I was recording today and Brooklyn decided she wanted to be in a video. I was trying to hurry as we wanted to clean out the pool and hop in.
It ended up being a GREAT video opportunity, one that I will have in multiple spots on the Internet in very short order.
In fact, one of my mentors pointed me to a website that only reaffirmed my belief that although I think I am horrible doing video I can be successful at it. Check it out, its a great website with some decent videos: http://www.stompervision.com.
What are my next steps from here?
Well, I am going to do a lot of video marketing, some with my website squeeze page and some with just my phone number. The goal is to get people to pick up the phone and call me instead of me chasing people. With the amount of traffic I am getting and the way it is picking up, I expect to see an increase of legitimate prospects over the next month.
